Customer Prioritization and Rational Pricing

Simply put, Rational Pricing is the correlation of Price to Performance.

Consistent sets of parameters are used to provide senior management, finance and legal counsel with the knowledge that all contracting teams utilized the same rationale and process across all segments within the managed care customer markets. This methodology minimizes the "emotion" often inherent in determining pricing for contract proposals.

Below is an illustration of an Account Pricing Strategy BEFORE Rational Pricing Methodology is applied.

Here is an illustration of an Optimum Pricing Strategy as a result of using PharmaMetrics Rational Pricing Methodology.