PharmaMetrics' Case Studies

Case Study #1

Historically, Managed Care Pricing decisions were made based on highly subjective information and emotion; not "fact based" on historic customer and contract performance. Part of the reason was that data was so limited and inaccurate that often the customer was contacted to "see how are we doing." As a result, members of the Managed Markets Pricing Committee realized that this environment was leading to substantial inefficiencies and marginal rebate investments with their managed care customers. PharmaMetrics was brought in to help integrate managed care data and optimize their rebate investments.

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Case Study #2

The organization felt that there was a "disconnect" between the "contract negotiation" business function and the "contract analysis" business function. The belief was that contract performance was not living up to the contract expectations determined at the onset of the agreement. The organization requested that PharmaMetrics help determine if the investment was valid/worthwhile true by apply their "Rational Pricing" methodology to their pricing process.

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